Rate Marketing

Whole Population Rate Analysis is the key to successful Rate Marketing.

Challenge

When planning large scale TOU rate transitions, utilities face unique challenges in how to maximize customers’ adoption of these new rates with a limited marketing budget.

Solution

The GridX BOS Cloud builds a Rate Value Map for all customers by performing Whole Population Rate Analysis and segmenting customers based on the actual savings under a new rate. Whole Population Rate Analysis compares bill impacts for each customer, based on their individual 12-month interval reads, with revenue-grade accuracy. Customers can receive updated individual rate bill impact comparisons via the utility’s digital channels or call center. With the Rate Value Map, utilities can better target customers with different messages, improving the efficiency of the rate marketing process.

Outcomes

  • Increased Effectiveness and Efficiency of Rate Marketing
  • Regulatory Compliance
  • Increased Program Participation
  • Increased Customer Satisfaction

Why GridX

By leveraging its Big Data Billing Analytics Technology, GridX has pioneered the use of the Rate Value Map for utility rate marketing. Rate Marketing based on each customer’s personalized Rate Value Map has proven extremely effective and is emerging as the industry Best Practice in utility rate transitions. Many regulatory bodies are increasingly requiring utilities to follow this Best Practice. Read about the CPUC’s Marketing, Education & Outreach (ME&O) mandates.

Related Content

Rate Marketing Brochure

The GridX Rate Marketing Tool enables utilities to more effectively and efficiently market new rates, maximizing customer adoption.

Rate Marketing

The GridX Rate Marketing Tool enables utilities to more effectively and efficiently market new rates, maximizing customer adoption.

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