Rate Marketing Tool

The GridX Rate Marketing Tool enables utilities to more effectively and efficiently market new rates, maximizing customer adoption.

Key Features

  • Whole population bill impact analyses enabling utilities to map out the value of new rates for every customer
  • Segmentation of customers by incorporating the expected annual energy cost under new rates
  • Identify winners and losers, those who are expected to save on energy costs and those who will pay more
  • Integration with Salesforce Marketing Cloud or Pardot to automate marketing campaigns
  • Streamline direct mailings for customer outreach and rate education with print service integration

Meet Program Objectives

Utilities face several challenges when designing, marketing, and educating customers on new rate plans designed to change consumption patterns.  Meeting the objectives of new rate programs requires a detailed analysis of how new rates will affect each customer. 

Better Target Customers

GridX Rate Marketing employs bill impact studies to identify which customers will see their bill increase or decrease, allowing more effective rate design, marketing, and customer education to help meet program design objectives.

This enables a utility to understand the value of offering different rate structures for each customer, so that they can target customers with more effective marketing messages and campaigns.

 

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The GridX Rate Marketing Tool enables utilities to more effectively and efficiently market new rates, maximizing customer adoption.

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