Optimizing TOU Rate Plan Participation while Maximizing Customer Satisfaction
Time of Use rate plans provide a great incentive for consumers to change electric consumption patterns, helping align the customers’ cost, to the actual cost of producing and distributing electricity. To maximize and optimize customer participation, utilities need to properly design and deploy TOU rates, as well as educate customers on how their bill can be affected. Bill simulation, or shadow billing, can play a key role in segmenting customers, identifying winners and losers and projecting revenue impacts. This presentation will focus on the customer education portion, how to maximize participation while increasing customer satisfaction.
Presenting: Eva Molnar, Southern California Edison & Scott Engstrom, GridX